For dealerships

Digital signage for dealerships, on the showroom screens you own.

The finance offer on the showroom screen expired at the end of last month and the file that made it is on a laptop somebody took home. Dealership screens are usually fine hardware running content nobody on site can edit.

No card · no box to buy · pairs in about two minutes

What goes on the screen

Running dealership showroom boards, vehicle and finance offers, service-bay and waiting-area screens, played from the screen's own browser and edited on site from a phone.

How it is different

Five things that are true here and worth checking elsewhere.

Every one of these is a mechanism rather than a promise, so you can confirm each of them on a free screen before you pay for anything.

  1. 01

    The screen is live, not polling.

    A paired screen holds a connection and derives what it shows from the schedule in real time. Change the board and the screens follow in seconds. There is no publish step, no playlist to re-download and no interval to tune.

  2. 02

    A channel is a real 24/7 timeline.

    Not a playlist. A channel is a named feed with a daily and weekly plan plus date-scoped overrides, so a board can hold Tuesday afternoons, a campaign can own one fortnight, and a screen tuned in follows its own clock all year without anyone touching it.

  3. 03

    The editor is built for a phone first.

    Below a laptop width the whole editor swaps chrome rather than shrinking: a bottom tool bar, a selection bar that navigates as a menu stack, and the deck one tap from the slide counter. Fixing a wrong price from the shop floor is the normal way to use it.

  4. 04

    AI is at every step, not one button.

    Describe the board in a sentence, or hand over the PDF you already print from, and the assistant drafts a real editable show. It stays available to reword, restyle or rebuild a slide by chat, and the same assistant answers product questions in the app.

  5. 05

    Any screen with a browser can play it.

    Android TV, Google TV, webOS, Fire TV, a Chromebox or a laptop in kiosk mode, paired by scanning a code with your phone. There is a native Android TV app too, downloaded as an APK from our own site rather than from Google Play. No media player box, no per-device licence, nothing to sideload.

Nothing to install, in the normal case: open the player URL in the screen's own browser and scan the code with your phone. If you would rather install an app, the native Android TV app is a free download from our own site rather than from Google Play, and a screen running it is on exactly the same plan as a screen running the browser.

When to buy something else

Where ChannelOS is the wrong answer for this.

ChannelOS has no DMS or inventory integration. It will not pull stock from your dealer management system, it does not generate a vehicle board per car on the forecourt, and prices and specs on the screen are typed rather than fed. If the requirement is a live inventory wall that reflects what is actually in stock, buy automotive signage built for that feed. ChannelOS fits the dealership whose screens are campaigns, service information and waiting-area boards, and whose real problem is that nobody on site can change them.

Questions

Answered in full, because a half answer costs you a phone call.

What is digital signage for a car dealership?
Dealership digital signage means running showroom offer boards, finance campaigns, service information and waiting-area screens on displays instead of printed posters and pull-up banners. In ChannelOS each board is an editable show played by the browser inside the screen, so a campaign that ends on the thirty-first stops showing on the thirty-first because you placed it on those dates.
Can it show our live vehicle inventory?
No. There is no integration with a dealer management system or stock feed, so a vehicle board in ChannelOS is one somebody typed and it will not change when a car sells. A dealership that needs a live inventory wall should buy automotive signage built around that feed.
Can a campaign be scheduled to end on its own?
Yes, and this is the usual reason dealerships end up here. A show is placed on a channel's timeline with a date range, so a finance offer that runs for one month occupies that month and the ordinary board resumes by itself afterwards. Nobody has to remember to take it down, which is the failure mode printed offers have.
Can head office push one board to every site?
Yes. Screens tune into a channel rather than being loaded one at a time, so a group campaign is one channel that every site subscribes to, and editing it reaches all of them in seconds. The screens board shows what each site is playing right now, which answers the question of whether the campaign actually went up.
What hardware do showroom screens need?
Generally the screens already there. ChannelOS plays in the browser built into Android TV, Google TV, webOS and Fire TV displays, there is a native Android TV app downloaded as an APK from our own site, and existing Chromeboxes or kiosk laptops driving a display will work as they are. Older commercial panels take any cheap HDMI stick, with no per-device signage licence.
How much does dealership digital signage cost?
The first screen is free forever, and additional screens are billed per screen per month at the rates on the pricing page. Free screens carry a ChannelOS banner that opens into a full slide about every two minutes, so a customer-facing showroom screen is normally on a paid plan. No player devices and no per-device licences.

More of these on Answers, which covers cost, hardware and what happens when the wifi drops.

When a box is the right answer

A screen that is already playing keeps playing if the wifi drops, but it needs the connection back to come up again after a power cut, because nothing is cached on the television itself. If a screen has to survive a long outage entirely on its own, buy a player from a company that sells one and ask them about local storage. That is a real reason to pay for hardware. Ours is not one of them.

Keep reading

The rest of the picture.

Get one screen live first.

Pair a screen, put a board on it, and see whether the mechanism above holds before you pay for anything. The first screen is free forever.

Pricing shows what a second screen costs and what the free one leaves out.

Free screens show a ChannelOS banner, and about every 2 minutes it opens into a full ChannelOS slide; any paid plan removes both.

Sell it instead of buying it. The ChannelOS partner program pays 20% of what each business you refer pays us for their first 12 months, then 10% for as long as they stay. Free to join, nothing to stock.

See the partner program →