- What belongs on a pizza menu board?
- The pizzas, by name, with prices, and nothing that needs a second reading. Four to six classics beat a full menu on screen: the long tail belongs on the paper menu people take to a table. Put the topping line under the name only where it changes the decision, like a chilli honey or a hot salami. If you run a combo, give it its own slide with one number on it, because a deal competing with a price list is read as neither.
- Landscape or portrait for a pizzeria?
- Landscape if the screen sits above a counter and you want two columns, portrait if it is on a pillar or in a window where the wall is narrower than it is tall. The shape decides the layout, not the other way around: a portrait board wraps a long pizza name onto two lines, so names get shorter, and a landscape board has room for a description column. Author it in the shape the TV is actually mounted in rather than rotating a design later.
- How do I show a deal without cheapening the board?
- Give it one slide, one number and one condition, then get out. The failure is a permanent banner that shouts a discount on every screen of the loop, which teaches regulars that the real price is never the price. A deal on its own slide, in the accent colour used nowhere else, reads as an offer rather than a policy. Take it down when it ends, which on a screen costs nothing and on a printed board is why the old one is still up.
- Can the board run on the TV we already have?
- If the TV has a working modern browser, yes. It opens a page and the board runs in it, so there is no player box to buy and nothing to install. What it does need is power and a network it can hold: an ordinary smart TV that already streams will do. The honest limit is that when the internet is down the screen has nothing to show, so if the board has to keep running through an outage, this is not the right tool yet.
1 
2 
3 
4 