- Why stand a TV on its end for a wok and noodle counter?
- Because the wall usually decides. A wok and noodle counter tends to sit against a pillar, a narrow strip beside a doorway or a window that is taller than it is wide, and a landscape panel there either overhangs or shrinks to fit. A portrait board reads as one column top to bottom, which suits a list. What it is not is a rotated landscape design: turning a wide layout on its side re-wraps every line, so the board is authored in the shape the screen is mounted in.
- How do I mount a screen in portrait safely?
- Three checks before drilling. The bracket has to allow rotation, which most VESA plates do but some fixed ones do not. The panel itself has to be rated for portrait: many consumer TVs are not, because heat rises differently through a rotated panel and the warranty often says so in a line people skip. And the cables have to leave the set without a tight bend at the new bottom edge. A commercial signage panel is usually rated for both orientations, which is one of the real things the premium buys.
- Should dish names be in English, Chinese or both?
- Both, if your customers are both. Put the name people order in the larger type and the other script under it in smaller type, rather than giving them equal weight, because a board with two equal languages is read as neither. Check the font actually carries the characters instead of falling back, and give a line with Chinese characters more height than a Latin one so nothing clips.
- How do I show spice level without cluttering the board?
- One mark, used consistently, in the accent colour, and defined once at the bottom of the list. Three chilli icons in three sizes is decoration; one chilli that means hot is information. The note under a dish name is the right place for it, and the same note is the right place for a vegetarian mark. If a board needs a legend longer than one line, it is carrying too much.
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