- Why stand a TV on its end for a trattoria?
- Because the wall usually decides. A trattoria tends to sit against a pillar, a narrow strip beside a doorway or a window that is taller than it is wide, and a landscape panel there either overhangs or shrinks to fit. A portrait board reads as one column top to bottom, which suits a list. What it is not is a rotated landscape design: turning a wide layout on its side re-wraps every line, so the board is authored in the shape the screen is mounted in.
- How do I mount a screen in portrait safely?
- Three checks before drilling. The bracket has to allow rotation, which most VESA plates do but some fixed ones do not. The panel itself has to be rated for portrait: many consumer TVs are not, because heat rises differently through a rotated panel and the warranty often says so in a line people skip. And the cables have to leave the set without a tight bend at the new bottom edge. A commercial signage panel is usually rated for both orientations, which is one of the real things the premium buys.
- Is a screen right for a sit down restaurant?
- For the door and the bar, yes. For the table, no. A screen at the entrance answers the questions people ask before they commit, which are what kind of food, roughly what price, and are you open. At the table the paper menu is still better, because it is browsed slowly, held, and shared. A restaurant that replaces its table menu with a screen has solved a problem it did not have.
- How do I run a daily special on it?
- Give it the first slide and change one line each morning. The value of a screen in a kitchen that changes its specials is exactly this: the special is on the board before service instead of after it, and it comes off when the last plate goes out. If the special changes every day and the board does not, the board is training people not to read it.
1 
2 
3 
4 