- What should an aperitivo board say?
- The hours, the price and what arrives with the drink. Aperitivo is a promise about what lands on the table, so a board that prices the drink but not the food leaves the interesting half unsaid. Three words for the board of snacks is enough: salumi, olives, grissini. The hours belong in the same size type as the price, because the offer is the pair of them.
- Should drinks be listed with prices during a set offer?
- Yes, on the slide before it. People choosing an aperitivo want to know what a negroni costs if they do not take the offer, and a board that hides the ordinary prices during a promotion reads as a trick. Two slides, one loop, both true.
- Does a bar screen have to be dark?
- It has to be readable in the light the room actually has. Bars are dim, and a bright screen on a dark wall is the thing everybody looks at whether they want to or not, so a low key board with warm type usually sits better than a stark white one. If the screen is the brightest thing in the room, turn its brightness down rather than redesigning the board.
- Can the aperitivo board run only in the evening?
- Yes, and it should. Schedule it as its own show for the hours it applies and let the ordinary menu run the rest of the day. A screen that shows an evening offer at noon is worse than no screen, because it is the same thing as the faded sign in the window: a message that is only true some of the time.
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