- Why stand a TV on its end for a diner counter?
- Because the wall usually decides. A diner counter tends to sit against a pillar, a narrow strip beside a doorway or a window that is taller than it is wide, and a landscape panel there either overhangs or shrinks to fit. A portrait board reads as one column top to bottom, which suits a list. What it is not is a rotated landscape design: turning a wide layout on its side re-wraps every line, so the board is authored in the shape the screen is mounted in.
- How do I mount a screen in portrait safely?
- Three checks before drilling. The bracket has to allow rotation, which most VESA plates do but some fixed ones do not. The panel itself has to be rated for portrait: many consumer TVs are not, because heat rises differently through a rotated panel and the warranty often says so in a line people skip. And the cables have to leave the set without a tight bend at the new bottom edge. A commercial signage panel is usually rated for both orientations, which is one of the real things the premium buys.
- Why put a combo on its own screen?
- Because a deal on a price list is read as another price. A combo works when it is one number with three things under it and nothing else competing, which is exactly what a slide in a loop gives you. The price list is still in the loop, one slide away, so nothing is lost by letting the deal have its own moment.
- Should the combo let people choose?
- Choice is what makes it feel like value, so say which choices are open in plain words: any burger, any shake. What kills it is a list of exclusions in small type, which reads as a trap and slows every order down while somebody checks. If a burger genuinely cannot be in the deal, that is one line on the slide, not a footnote.
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