- What should a biryani board list?
- The varieties, priced, and the portion each price buys. Biryani is sold by the plate, the half kilo and the handi depending on the shop, and a board that does not say which is the one thing customers will ask at the counter every time. Four varieties is a full screen. If the dum timing or the handi size is the thing you are known for, that is a line under the name, not a paragraph.
- How do I handle sold out on a board like this?
- Strike the line and leave the price. Biryani sells out by definition, often before the evening, and the whole reason counters end up with a handwritten sign is that a printed board cannot say so. A struck line answers the question before it is asked and takes one tap from whoever is at the counter, which is the only way it actually gets done during a rush.
- Rupees on a screen: anything to watch for?
- Use the rupee sign in a font that carries it, check it renders on the TV rather than only on your laptop, and keep the numbers in a tabular figure style so the column lines up. A price list where the digits do not align is read as sloppy even by people who cannot say why. Show the price a customer pays, including whatever tax you are obliged to include.
- Is a TV bright enough for a shop open onto the street?
- Look at it from the street at the brightest hour before deciding. An ordinary TV set back from an open shopfront is usually fine; the same TV facing direct afternoon sun is not, and no software fixes that. Dark grounds with light type hold up much better than the reverse, and moving the screen out of the direct beam beats buying a brighter one.
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