- Why stand a TV on its end for a taqueria counter?
- Because the wall usually decides. A taqueria counter tends to sit against a pillar, a narrow strip beside a doorway or a window that is taller than it is wide, and a landscape panel there either overhangs or shrinks to fit. A portrait board reads as one column top to bottom, which suits a list. What it is not is a rotated landscape design: turning a wide layout on its side re-wraps every line, so the board is authored in the shape the screen is mounted in.
- How do I mount a screen in portrait safely?
- Three checks before drilling. The bracket has to allow rotation, which most VESA plates do but some fixed ones do not. The panel itself has to be rated for portrait: many consumer TVs are not, because heat rises differently through a rotated panel and the warranty often says so in a line people skip. And the cables have to leave the set without a tight bend at the new bottom edge. A commercial signage panel is usually rated for both orientations, which is one of the real things the premium buys.
- Per taco or per plate: how should tacos be priced on a board?
- Price the way you take the order. If people order three al pastor, the board prices one al pastor and the customer multiplies; if you sell plates of three, the board prices the plate. Mixing the two on one board is what makes a queue ask, and the answer is always the slowest thing at the counter. Whichever you choose, say it once in small type under the list rather than repeating it on every line.
- Does a food truck need a different board?
- The content is the same, the reading distance is not. A truck is read from further away and often from an angle, in daylight, so the type goes bigger and the list gets shorter: four fillings, priced, is a complete truck board. A truck also needs the board to survive being seen in sunlight, which favours a dark ground with light type and no photographs behind the words.
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