- Why stand a TV on its end for a taqueria on a Tuesday?
- Because the wall usually decides. A taqueria on a Tuesday tends to sit against a pillar, a narrow strip beside a doorway or a window that is taller than it is wide, and a landscape panel there either overhangs or shrinks to fit. A portrait board reads as one column top to bottom, which suits a list. What it is not is a rotated landscape design: turning a wide layout on its side re-wraps every line, so the board is authored in the shape the screen is mounted in.
- How do I mount a screen in portrait safely?
- Three checks before drilling. The bracket has to allow rotation, which most VESA plates do but some fixed ones do not. The panel itself has to be rated for portrait: many consumer TVs are not, because heat rises differently through a rotated panel and the warranty often says so in a line people skip. And the cables have to leave the set without a tight bend at the new bottom edge. A commercial signage panel is usually rated for both orientations, which is one of the real things the premium buys.
- Why run a weekly deal on a screen rather than a printed sign?
- Because the sign has to come down every week, and printed ones do not. That is the whole mechanism: a scheduled show airs on Tuesday and the ordinary menu comes back on Wednesday, so what customers see is always true. The printed version is the taped up sign that stays on the window until it fades, which teaches people to ignore signs.
- Should the deal price be per taco or for the board?
- Say which, in the same size type as the number. The single most common failure of a flat price promotion is ambiguity about what the flat price buys, and every one of those ends up settled at the counter by a person instead of by the sign. Two dollars a taco and two dollars for the board are different offers, so the board should be unmistakable about which one is running.
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