- Why stand a TV on its end for a cafe running an afternoon deal?
- Because the wall usually decides. A cafe running an afternoon deal tends to sit against a pillar, a narrow strip beside a doorway or a window that is taller than it is wide, and a landscape panel there either overhangs or shrinks to fit. A portrait board reads as one column top to bottom, which suits a list. What it is not is a rotated landscape design: turning a wide layout on its side re-wraps every line, so the board is authored in the shape the screen is mounted in.
- How do I mount a screen in portrait safely?
- Three checks before drilling. The bracket has to allow rotation, which most VESA plates do but some fixed ones do not. The panel itself has to be rated for portrait: many consumer TVs are not, because heat rises differently through a rotated panel and the warranty often says so in a line people skip. And the cables have to leave the set without a tight bend at the new bottom edge. A commercial signage panel is usually rated for both orientations, which is one of the real things the premium buys.
- When should a cafe run a happy hour?
- In the hours the room is already empty, which for most coffee shops is the middle of the afternoon between the lunch trade and the commute. The point of naming the hours on the board is that it makes the quiet window a thing customers can plan around rather than a discount handed to people who would have paid full price at nine in the morning. Put the hours on the slide in the same size as the price.
- Should a discount go on the main menu board?
- No. Give it its own slide in the loop. A discount printed permanently beside every price teaches regulars that the listed price is fiction, and it is the reason so many counters end up with a laminated sign taped over the real board. One slide, one number, one condition, removed when it ends.
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