- Why stand a TV on its end for a bar running aperitivo?
- Because the wall usually decides. A bar running aperitivo tends to sit against a pillar, a narrow strip beside a doorway or a window that is taller than it is wide, and a landscape panel there either overhangs or shrinks to fit. A portrait board reads as one column top to bottom, which suits a list. What it is not is a rotated landscape design: turning a wide layout on its side re-wraps every line, so the board is authored in the shape the screen is mounted in.
- How do I mount a screen in portrait safely?
- Three checks before drilling. The bracket has to allow rotation, which most VESA plates do but some fixed ones do not. The panel itself has to be rated for portrait: many consumer TVs are not, because heat rises differently through a rotated panel and the warranty often says so in a line people skip. And the cables have to leave the set without a tight bend at the new bottom edge. A commercial signage panel is usually rated for both orientations, which is one of the real things the premium buys.
- What should an aperitivo board say?
- The hours, the price and what arrives with the drink. Aperitivo is a promise about what lands on the table, so a board that prices the drink but not the food leaves the interesting half unsaid. Three words for the board of snacks is enough: salumi, olives, grissini. The hours belong in the same size type as the price, because the offer is the pair of them.
- Should drinks be listed with prices during a set offer?
- Yes, on the slide before it. People choosing an aperitivo want to know what a negroni costs if they do not take the offer, and a board that hides the ordinary prices during a promotion reads as a trick. Two slides, one loop, both true.
1 
2 
3 
4 